Guest: Bob Holdsworth
Guest Bio: An active paramedic, speaker and consultant, Bob Holdsworth has spent more than 33 years in emergency medicine, including executive leadership positions in the private sector, volunteer positions in both EMS and Fire agencies, and the role of EMS coordinator, where he developed and ran a hospital-based, regional paramedic service. He is the author of WADING INTO CHAOS: Inside the Life of a Paramedic.
Bob Holdsworth talks about the 6 words that lead to realizing your financial dreams as a healthcare professional.
Health Professional Radio – Promote Wealthcare
Neal: Hello, you’re listening to Health Professional Radio. I’m your host Neal Howard. Our guest in studio is Mr. Bob Holdsworth. He has thirty seven years as an entrepreneur operating multiple businesses, helping entrepreneurs and business leaders improve their organizations; and twenty six years running a successful ambulance billing business as a veteran paramedic. How are you doing today Bob?
Bob: I’m good.
N: As a consultant in the healthcare industry, talking about incurring cost and the cost of doing business, fraud and things to that nature. I’m appreciative of your copy of the book “Secrets of Peak Performers: Volume II.” In the book, I was happy to see a little personal note from you telling me to “Always live a life and do business on my own terms.”
N: Uh huh
N: Doing business on your own terms in this age of healthcare reform, how do you continue to do business on your own terms when the terms of the government and the insurance companies seem to be the outstanding motivator in the business world in healthcare now?
B: Well, they may be the primary payers …
N: Uh huh
B: that does not mean you don’t have the ability to be innovative about looking for ways to craft your practice to do something different. To look at community paramedicine initiatives; to look at training initiatives so that you can have secondary lines of income into your business rather than just ‘you call, we transport.’ So, you can do business on your own terms and in some aspects of the business and in some areas, it may turn out that in order for you to run the business efficiently and effectively, you may not be able to because of the economics in which case ‘on your own terms’ maybe that you leave the business the way you want to leave it rather than being forced out. So even if we get to that point, there are decisions that you have control over. What I find is – and we’ve talked about this in an earlier segment – the majority of Ambulance Service Orgainzations, the majority of small, one to five doc practices is that they have never really clearly outlined who they want to be; who they serve; who are their best patients; what demographic do they want to serve and then market to bring more of those patients to the table. You can have two chiropractors in the same town – one chiropractor starving, the other chiropractors has line out the door. They’re still doing the same basic back adjustment but one of them has made their office look like a spa. They’ve got massage therapy attached to it. They’ve got a line of products, supplements that people can avail themselves of – a whole bunch of different things. Or, you can have the guy that goes, “Please come in and get adjusted” and they pray that somebody comes in from a workers comp injury because they get ten cases out of that. They get business out of that. It’s all about what you make out of your practice based on what you really want.
N: It’s very easy to get stuck, as you mentioned in the book “Secret of Peak Performers Second Volume.” You’re in your business, you feel that you’re becoming stuck. You’re thinking about getting out of it then boom! Healthcare Reform. You decide, “Well, maybe it wasn’t as bad as I thought it was and now maybe I’ll stick this out.” How do you bounce back from the disappointment of your career choice in general based on the lay of the land financially and insurance wise? In your book, you talk about “six words” that gets you unstuck when you’re feeling in that rot.
B: Uh huh. The six words are very easy to say. Everybody’s heard them, it’s “Dream it, Design it, Do it” Six words, very simple. Dream it – most people can put down on a piece of paper what they would like. Most people have never taken time to do it. What would I like my job, my business, my life to look like? So that’s the dreaming part. The Design it – is the specific steps necessary to bring that to into realism
N: Uh huh.
B: again, that’s the business plan. That’s the strategic planning; that’s the diving into your patient data base; that’s diving into your community and looking for alternatives that are not met that you could meet. And then the hard part, that the two words that catch everybody – you “Do it.” Everybody gets side tracked with, “They don’t work,” “We’ve tried it before,” their mother-in-law tells them “It will never work.” So they start to have that little voice in the back of their heads with self-doubt and then they put it in their folder. The folder’s off to the corner and they look at it once a year and they go, “Oh, if only.” That’s why we don’t take every client that comes to us. We routinely turn down about fifteen percent of the clients that come say, “We’d like to work with you” for the simple reason that they are great at dreaming.
N: Uh huh.
B: They may even be pretty good at the “Designing it” but they really are not willing to ‘Do’ the work that’s need to be done to change course and I can’t help those folks. You can lead a horse toward you, you can hold their head under the water and tell them to drink, but they don’t drink. They’re still gonna be dehydrated and drown.
B: So we look forward to partner with the clients that we can help based on our Intake Assessment and working with them and see what they’re willing to do. But those that are willing to work have the ability to apply all six words to their life and their practice.
N: Thanks so much Bob for joining us today. You’ve been listening to Health Professional Radio. I’m your host Neal Howard. As I said, we’ve been in studio with Mr. Bob Holdsworth – thirty five year veteran paramedic; twenty eight years as a public speaker and thirty seven years as a successful entrepreneur operating multiple businesses. In addition to all of that and his busy schedule as an active paramedic, he is also an author – the author of “Wading into Chaos: Inside the life of a Paramedic” and “Secrets of Peak Performers: Volume II.” We’ve been here today talking about what healthcare professionals, first responders in particular, can do to either get themselves out of troubles financially or avoid trouble in the first place by “Dreaming it, Deciding it, and Doing it.” It’s been great having you here with us today Bob.
B: Thank you Neal. I appreciate it.
N: Audio of this program is available at hpr.fm and also at healthprofessionalradio.com.au and subscribe to our Podcast on iTunes.