Guest: Matthew Hopcraft
Presenter: Henry Acosta
Guest Bio: Clinical Associate Matthew Hopcraft is a dental public health expert with over 20 years’ experience in teaching, research and clinical practice. He started work as a dental officer in the Australian Army, and completed his Masters in Community and Preventive Dentistry studying water fluoridation in young adults. From there he pursued an academic career, teaching dental public health and general practice dentistry at Melbourne University, eventually becoming the Director of Clinical Education. Matthew completed a PhD investigating the oral health of people in nursing homes and models of care utilizing dental hygienists, and has published more than 40 papers in dental journals. He has had a strong involvement with the Australian Dental Association, including a term as President of the Victorian Branch and on Federal Council. Matthew now works as a Clinical Advisor at the Royal Dental Hospital of Melbourne and as a Professional & Scientific Relations Consultant to Oral-B.
Segment overview: It is very alarming that 1 in every 5 Australians suffer from gum problems, and more than half of this population admit that they ignore the early signs and symptoms of the disease. If left untreated, gum problems could lead to irreversible damage, including tooth loss. Leading dentist and Oral-B consultant, Clinical Associate Professor Matthew Hopcraft joins the call to Rid the Red in raising awareness on the importance of practising good oral hygiene. Oral-B is a leading oral care brand and it launches its new Gum Care toothpaste range with dual action technology, which help revitalise gums and restore weakened enamel in two weeks.