Online Health and Fitness Platform Helping Clients Overcome their Unhealthy Lifestyle [Interview][Transcript]

Guest: Drew Baird

Presenter: Henry Acosta

Guest Bio: Drew has been a qualified Personal Trainer for 5 years, he became a PT after personally experiencing the life-changing effects of fitness (it helped him overcome severe social anxiety, he was housebound at the age of 22). Drew started his online business in 2015 because he wanted to expand the number of people he could help and knew an online platform was much more accessible, especially for those who might find it tough to hit the gym due to a mental illness like anxiety or depression. Psychology around weight loss and happiness is something Drew is deeply passionate about, and he’s incredibly self-motivated to learn more. For the past 12 months he has been studying psychology, neuroscience and biology through prescribed textbooks.

Segment overview: In today’s segment, we welcome Drew from the online health and fitness platform Drew Baird Fitness here to share his thoughts about the current unrealistic portrayal of health and fitness. Currently, Drew is developing an interactive positive mindset course which will be a stand-alone product dedicated to examining the psychology behind bad habits and how to reinforce positive behaviour. He also runs live coaching calls over Zoom & Facebook Live twice a week and acts as a consistent point of support for members by personally answering any and all questions they have. Drew Baird currently employs 20 full-time staff members, has 150,000 followers on social media and has 15,000 clients across 4 countries (Australia, NZ, UK & Canada). Helping people, not just to lose weight and become physically fitter, but also to develop a more positive outlook and strengthen their mental health and coping mechanisms, is at the core of Drew’s business.

Transcript

Henry Acosta: Welcome in the Health Professional Radio with Henry Acosta. I’m Henry Acosta and with us today is Drew Baird, Owner and CEO of Drew Baird Fitness. Drew found his calling in the health and fitness industry and has been helping a lot of people. Not just getting to the best shape of their lives but also find their own peace and happiness. Today, we’re here to talk about the mental aspect of fitness and how the media is obscuring our goals, or our fitspirations and or our plan of happiness. Today, we’re going to talk about that and with that, welcome on the show Drew. Thank you for coming on.

Drew Baird: Thank you for having me. It’s a pleasure to be here.

H: I’m into fitness and health too. I was just wanted to know, how did you guys started with doing the health and fitness thing?

D: My story is much similar to a lot of other people story. I have think growing up being a teenage boy. Unfortunately, I wasn’t blessed with the fit genetic style, I was extremely unique. It just really impacted my self-esteem. I wanted to be out put my myself out there, I wanted to be, one of the complement to talk to girls. I wanted to be complement to live the life I knew. I knew I wanted too, but I didn’t see an avenue to me to be able to achieve that. And then, at the age 17, I start of buying the body build magazine to that time that I thought “Oh that’s the way you know”. If I want to have the self-esteem and the confidence that I desire will maybe build my body up here as the way to get there. I started training, out of that need to improve the way I thought about myself internally. I thought I could change myself externally. I fell in love with it so I started training in my shed where I trained for the first 5 years. Stay in-love with it and yes, I started to more so than just the physical changes. I built the confidence, I built the the self-esteem that gave me the confidence to go and prove myself to out there. I started meeting new people and it really, really, really changed my life. About the age of 23, I thought I’d love about to do this to the career so then I got a job as a trainer, a personal trainer. I already done the … from electronics but I thought I just become a fully qualified for could start earning good money but I thought this isn’t my passion, this isn’t my dream. I went back to being a trainee again in the fitness industry and yes my career has gone from there which is absolutely wonderful.

H: It’s great. You even inspire a lot of people and help out a lot of people with regards to their health and fitness. Since, we’re suppose to talk about the media and how they obscuring what our goals and what our aspirations should be. How do you think they’re doing that? How do you think we’re suppose to think with regards to getting to our goals?

D: As much as I love the external aspects on, I called it, ‘Nerd Myself’. I love reading and read anywhere from 3 to 5 books a week and I massive into, I love the science, I love to understand how the body loses weight or how the body puts on muscle. And what really, really works, if look back in the last 15 years of science and scientific research into the field of fitness, it’s really terrible, I think based on terrible signs. The signs that are going into doing these experiments with, I can perceive the idea what they think is the truth. Obviously, that’s never going to create an unbiased correct answer. The signs of for the last 6 years that they wrong and then obviously now, with even a society where the people we admire are people like the Kim Kardashians or the people that will try and tell you, ‘Buy this lipstick or buy this make up, and you can look like I do’. Then you got now especially too with the Instagram models. You have the Instagram, as you now look, everyone is photoshopping their images, everyone saying that it’s the supplement that gets me the result. At least diet that gets me the result. But, we all know truly it’s not those things. A lot them you know it’s their steroids, from girls not the supplement or the weight loss tea or whatever they’re trying to sell you. It’s the diet, the exercise and then the images of the Photoshop which gives us the feeling that, “Ah, I can never get there but I want to, so I’m going to buy whatever they trying to sell me’. We are just looking at a society now where the expectations or what we should look like are so unreal because they actually are unreal. That anyone that moves below those expectations which is not 99.99% of people start to build that internal belief that, “I’m not good enough”, or “I’m not worthy”, or ” I’ll never get there”. That create a lot of unhappiness. If I look at my clients, so if I had 10,000 clients in the last 12 months alone. If I look at the patterns within those clients, the amount of those clients with depression, or anxiety or other issues stemming specifically to do with their body niche, it’s extremely alarming. We got living in a world now where what we want to achieve is just so unrealistic that everyone that can’t achieve that which is nearly everyone, it just create so much unhappiness.

H: Just adding on to my question, how do you think we can stay realistic with our goals and our aspirations?

D: I believe if we’re to change a society on a whole, we’re going to change the entire system. I truly believe it’s do start with the individual, but it’s going to take a different approach. What we do, my self and my team, I have 22 full time staffs now. What we do on that part, instead of just saying “here’s your diet plan”, “here’s you exercise plan”, don’t want to lose weight which is what programs and diet being change for the last 30 years. That’s actually work on what is actually going to help you get a result and keep those result which is the mindset, which is the underlying beliefs, it’s changing a person’s values, changing their limiting beliefs, it’s changing their self-image. They’re understanding how that’d work, and how we can overcoming break habits. But for me, how we are going to change the system and change their expectations is on an individual basis. We understand what we need to work on, which isn’t diet and exercise that’s actually our mindset. And then if we can create through happiness, at the individual level, and when that bridge, that will then make changes all the way to the top. Then we’ll start seeing and start desiring a different form of beauty and fitness.

H: That was stunning. I’m excited to that. Since a lot of health professionals are listening right now and I see all know some health specialists aren’t really into fitness. Since everyone has a stressful job and all that. What’s the best advise that you can give them so they can get started with their fitness journey?

D: For me, we live in such a connecting world now where you don’t have to go to a personal trainer to get, if you don’t know fitness. You don’t have to go and pay depending on where you live anywhere from 50 to 150 dollars an hour for … You don’t have to go to a dietitian. We live in a world now where our best friend Google will tell you the answer to any questions we want to know within less than one second which is wonderful. For me, how you start is which I do with all of my clients is, instead of just jumping into something, it’s serve to understand why you want to change. Change a way to start with that underlying why? When you’re able to connect with ‘Why you want to change?’, ‘What do you actually trying to achieve?’. Like, I mentioned when I started exercising when I was 17, I didn’t start exercising because I want to build muscles or anything. That was just a vehicle, what I truly wanted was that confidence. It was a self-esteem, that was a change out so much so myself will change out, I saw my place in the world. I believe that the most common thing for everyone, what on will do to start is, not the first thing, understand my ‘Why’ because that’s where motivation comes from. Most people believe motivation comes from your goals, but goals are logical right there, someone goals might be ‘I want to lose 20 kilos’, that’s great. That’s a very logical goal, motivation doesn’t come logic where emotional …, motivation comes from our emotion. Emotions where your ‘Why’ comes from. And then it’s going to be once you know you ‘Why’, it’s going to be ‘what’s my strategy?’. That’s where you going to have to do a little bit of research or that’s why you can join a program like mine, or that’s in great programs out there. Let’s have the correct strategy to reach your goals, then it’s going to be having the approach where used this strategy didn’t working are just have to change my strategy. For a lot of people unfortunately, we’ve grown through the biggest loser age for the last 10 years where people are expecting to lose 5 to 10 kilos every single weight. The weight where that don’t get result, they give up. You should never give up because any success story whether it is in fitness, or business, or new relationships. Look, in new relationships, you’re not going to be desperate everyday. …in business you going to have good times, you going to have bad times. It’s the same with the fitness journey, it’s going to be a linear journey, you going to have weights where you put in a 100% effort and you get 0 in the result. You shouldn’t quit no times, you should be look ‘okay whatever I’m doing, if not working at the moment I just have to change my strategy and keep going’. It starts with ‘why?’, understand why you want to do it. Get the correct strategy then as you move forward understand that you going to have to your change strategy and be flexible in your approach. That’s where you start to create those healthy habits, and as we know, where creatures are our habits. One you start to create those healthy habit, you’re just become part of who you are, become part of your identity and that’s where you create a last long result.

H: Awesome. That’s really great advice so far, our listeners right now, make sure you take lead and find out why. With regards to fitness, what do you think is usually the biggest misconception that people have when they want to get fit?

D: Most definitely the biggest misconception that we have as a society, is that the answer to losing weight is to simply exercise more and eat less. And we believe that because that’s message we’ve been told for the last 30 years. If I went out in the street now a hundred people, “How do you lose weight, “How do you get fit?”. They’ll all going to say, “Well, I going to eat less than I am and I’m going to exercise more”. But, it’s simply, it wasn’t that easy than the result to the society would be a lot better for the last 30 years. We’re going to figure billion dollars at fitness industry in Australia alone. The study shows that anyone that goes in a diet, 98% of them are going to put the weight back on So the billion dollar a year industry that fails 98% of the time. That to me even absolutely ridiculous stat. Once again, it comes back to psychology, it comes back to mindset which is why my company and I focus on it. The answer to fitness or health or weight loss or whatever you goal is, it’s not exercise more and eat less, it’s uncovering those underlying beliefs, it’s changing your values, it’s changing your self identity, your self-image. Once you do that, like I said once you becomes part of just who you are, you will never have to rely on self control or you’ll never have to rely on willpower, you will never have to continue to motivate yourself because it’s just become part of who you are. Whatever comes part of who you are, results will become automatic.

H: Sounds great. For anyone who’s interested in getting in touch with you and maybe getting started with their fitness journey. Where they can find you and how they can reach out to you?

D: The website is www.drewbairdfitness.com or we do a lot of free content on our Facebook page. Our Facebook page is facebook.com/drewbairdfit and they can send us a message through there.

H: That’s all our question for today and was great having you on the show.

D: Yes it was great to be here. Thank you.

H: That was Drew Baird of Drew Baird Fitness. We just finished talking about health, fitness and how you can get started with your own journey with the proper intention and mindset with regards to fitness. If you want to get in touch with them and find out more, you can go on www.drewbairdfitness.com. If you’ve been listening to this interview and missed the good part of it, don’t worry transcripts and archive are available at www.hpr.fm. We are also on all social media platforms, YouTube, SoundCloud and iTunes. I’m Henry Acosta and you’ve been listening to Health Professional Radio.