Sustainable Change in Weight Loss [transcript] [audio]

Guest: Lee Jordan

Presenter: Neal Howard

Guest Bio: Lee Jordan is an ACE Certified Health Coach, Behavior Change Specialist & Personal Trainer focusing on lifestyle-based chronic disease prevention. Lee has helped people all over the United States break the chains of obesity and live a full life through his physician endorsed wellness program “30 Seconds to Victory™.” Leveraging years of experience as an executive with a top global IT firm he has mitigated if not eliminated geographic and time barriers typically challenging fitness/wellness professionals through the use wearable, cloud based and portable technology. He works as a subject-matter expert, spokesperson, industry presenter and educator for the American Council on Exercise, the largest nonprofit health & fitness certification, education and training organization in the world communicating about lifestyle based chronic disease prevention. You can often find Lee quoted in such publications as The Washington Post, The Wall Street Journal, U.S. News & World Report Dr. Oz The Good Life, CNN, SHAPE and many others. B.S. Behavioral Science.  M.S. Kinesiology and Integrative Wellness (Summer 2018)

Segment Overview: Lee Jordan, an ACE (American Council on Exercise) Certified Health Coach talks about his work as a health coach, his own journey, and helping people through digital apps. After battling obesity himself, Lee has dedicated his career to helping others combat obesity and rediscover a life of freedom. He is not a typical trainer, but a health coach. The approach is different and the results are measured beyond a scale.


Neal Howard: Welcome to the program. I’m your host Neal Howard here on Health Professional Radio. How can a health coach leverage free apps, the power of a smartphone and their own training in behavior change to facilitate sustainable change in their clients, often reversing the effects of the chronic diseases such as obesity. Our guest is Mr. Lee Jordan. He’s an ACE or American Council on Exercise, certified health coach. He’s joining us here on the program to talk about his work as a health coach, his own journey with weight loss and also about helping other people through digital apps. Welcome to the program Mr. Lee Jordan. How are you?

Lee Jordan: Hey Neal, great to be here. Thank you.

N: As I said, you’re an ACE certified health coach. How did you get in to the healthcare industry as a health coach?

L: I think, as you sort of alluded to, it was quite by accident I suppose. I was working in the technology field for several decades and found myself, long story short at over 455 lbs, connected to oxygen, suffering diabetes, hypertension, etc. Through a process of working with somebody doing a small amount of exercise daily, I was able to work through that and then discovered my ability to take some of the tools and techniques I have learned previously into augment that with a certification and additional schooling and learning. But it started with American Council on Exercises, programs of training and used that to help other people. So I left the technology business completely and now for 7 years or so, done nothing but help people throughout the United States that are trapped in their body and need to lose at least a 100 pounds or more, reverse chronic disease.

N: You weighed over 400 lbs and you did a little bit of exercise as you said everyday. How long did it take you to get down to a weight where you were comfortable or at least more comfortable than you had been at your previous weight?

L: It took approximately, certainly big traumatic changes happened. Relatively, quickly in less than a year and it was closer to like 2 years before it all kind of settled out. In that process I learned a lot. I worked with a behavior coach myself and that made a huge difference. I kind of used my background and corporate training in development before I worked in the technology business and kind of captured the process if you will, which eventually became my position, endorsed the program, ‘30 Seconds to Victory’ which is about framework that I used to help people throughout the country.

N: You took your expertise in an entirely different industry and applied that to helping others lose weight in the same with you had, you say it’s a process. What type of process are we talking about and how is that process implemented into your practice as a health coach?

L: I guess the question that you kind of opened up with around using technology apps, devices, wearables, smartphones that kind of thing, I took that and that’s how I’m able to work with people that are not presently right in my neighborhood so to speak or even my city or state. A lot of people in the business that I am in and people that are end-users for lack of a better term, look at the apps and devices and they think that, “Okay. What that really is about, is about accountability, right?”. So, they think that accountability is the answer, but actually it’s not. What technology does is, when it’s applied appropriately isn’t really about accountability, so much this is about engagement or connection. Kind of think about in connection, not like a dog on a leash, but more like a kite soaring in the sky, right? So you’re so connected and grounded but you’re kind of moving based on what’s important to you. It really, when a technology is used appropriately, it facilitates a relationship and trust and that is kind of a difference maker right there, because what’s needed for people to change and have sustainable change is really not tie to a sharp stick or a protocol or accountability partner even the people think it might be. It really has to do with their mindset and their values and their beliefs. That’s where sustainable behavior change happens. What occurs is that there is, because of the framework under which this whole thing operates I work with people, think about it like this, you have a coach in your pocket, right? If you leave the house without your smartphone I guarantee you, you’ll make your car turn around and go back to get it, right? You’re not just going to go along with your day and think, “Oh. Never mind.”. There you bank with us now, so they’re everywhere. The computing power is unbelievable. There’s a nice connection. Developing a connection, that kind of connection, is it really about narrow and deep. For example, when you set up, if you’re trying to coach somebody, you’re developing relationship where you’re spinning an hour block of time or 2 hours a week, that’s sort of narrow and deep. What really occurs is it’s a touch, touch, touch, touch, touch, lot’s of little touches throughout the day and throughout the week. Those kind of being there as needed, that kind of approach seems to work quite well. Because again, accountability and that kind of step, it’s part of the equation but Neal, I think about like this – behaviors are like dandelions, okay? You can’t really change and then resurface solutions. You know the grass what happens that dandelions come right back, right? You got to get to the root. You got to get to the foundation. That’s what this approach is. Any can be done with anybody that has trained properly as a health coach, even the American Council Exercise or some other form or has a background in behavior change and that type of thing.

N: Lee, where can we go and get some more information about 30 Seconds to Victory?

L: My website is or you can go to the American Council on Exercise, there website as well. You can just Google American Council on Exercise and pull it out easily. They offer health coaching certifications as well as behavior change, specialty certifications, internationationally. In fact, they’re the largest credential in organization period. That would be a step for somebody out there, that’s looking at one to maybe do a little bit of this to themselves or get involved in helping others, how you want it to go or you can go to my website. I can point somebody in the right direction.

N: Lee, thank you for coming in and talk with us today about ‘30 Seconds to Victory’ and sharing a bit about your story and what you do as a health coach. It’s been a pleasure.

L: Thank you Neal. Have a great day.

N: You do the same. You’ve been listening to Health Professional Radio. I’m your host Neal Howard. Transcripts and audio of the program are available at and also at Subscribe to this podcast on iTunes, listen in and download a SoundCloud. Be sure to follow us on Twitter, Facebook and be sure and visit our affiliates page at

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