Building Blocks into Improving Performance Thru Clinical Edge [Interview Transcript]

David_Pope_Clinical_Edge

Presenter: Wayne Bucklar
Guest: David Pope
Guest Bio: David is the Managing Director of Clinical Edge. David is a Physiotherapist with a private practice (Sports Edge Physiotherapy) in Terrigal, NSW. He has worked internationally throughout Australia and the UK treating musculoskeletal pain and dysfunction, following his graduation from the University of Sydney in 2000. He also hosts a free podcast via his website every 2-3 weeks, designed to inspire Physiotherapists, and push the boundaries of Physiotherapy.

Segment overview: In today’s Health Supplier Segment, our guest David Pope shares information about Clinical Edge. Clinical Edge organises face to face education courses, and online education videos on a large number of sports and musculoskeletal topics. They aim for their education to inspire physiotherapists to innovate new ways to assess and treat patients. Their education is presented so that physiotherapists can use the clinical tools straight away, and then use this to develop their own unique clinical approach.



Transcription

Health Professional Radio

Wayne Bucklar: You’re listening to Health Professional Radio. My name is Wayne Bucklar and today my guest is David Pope Director of Clinical Edge. Hello to you David and welcome to Health Professional Radio.

David Pope: Good day Wayne. How you doing?

W: I’m very well. Thank you. Now Clinical Edge is one of those business names that doesn’t give a lot away, can you explain it to us?

D: Sure. Yeah, definitely. So, Clinical Edge is a company that we set up originally to provide education for physiotherapists. So it kicked off with face to face courses for Physios in Australia and then we’ve expanded that over the last couple of years to include online education for physiotherapists and sport medicine practitioners in Australia and globally. So that’s our main focus we sort of focus on the practitioners that are working mostly in sports medicine, but just with general muscular skeletal injuries. Yeah whether it’s ankle injuries, foot injuries, shoulder injuries, that sort of stuff and then take them through how to assess those, treat them that sort of thing. So yeah, that’s our main focus.

W: So geographically there’s no particular footprint for you?

D: We have a large base within Australia but we have quite a lot sort of global customers as well so New Zealand is probably our second largest customer base and then the UK and the US after that. So recently I’ve started running webinars for physio New Zealand members so we actually put that on like as a joint collaboration between one of the branches of physio New Zealand in Clinical Edge. And so we’re sort of expanding in New Zealand and you know reaching out sort of helping physios over there. And then I put out a podcast as well so I interview people from over the world so one of the most recent ones are from the UK and we interview people from Denmark, and Australia or New Zealand. And they tend to go out pretty globally, we get you know grants sort of 20-30 thousand listeners for to those in all sorts of countries from yeah from Australia right through to Yemen and Israel and also sorts of places where they download. So that’s really fun and exciting to get information out to that sort of place so yeah.

W: So our world has become a small oyster in your case given the capacity of the internet and the ability to get content pretty much anywhere.

D: Yeah definitely and that’s one of the great things, like no matter where people are they’re in India or you know Israel or wherever they might be they can just jump and download podcast or watch online and watch the videos online that sort of stuff. So yeah it’s fantastic, I mean it’s such an easier way to get educated them what used to be for us but I came out of unit of physio and you pretty much have to rock up at a conference or a course and travel and get there yeah be able to be educated. So that was one of our main goals was to try make it as successful as it so can for you know health professionals all over the place, so they can just log on whenever they have half an hour in between patients or they’ve got yeah a weekend or an afternoon where they just love to find out about yeah get educator on a certain area and they’re not to travel anywhere. So that’s sort of our main goal to help yeah improve the way that we all provide treatment for our patients and make it really easy for people to access. So that has been my motivation as we go through it.

W: Now David are you the primary source of expertise to your training or do you bring other experts to there?

D: Yeah, good question. I provide some of the training so some of the videos you know especial interest theories of mine which are around cycling and mountain biking and martial arts, so, swimming as well. So there a lot of the patient populations that I treat so they’re sort of my special interest area so all often education around those sort of areas but they’re fairly niche and so because the bodies yeah there so much that yeah people can yeah per patients and come in with whether it’s you know a neck injury or shoulder pain or whatever, I get all sorts of experts from all over the world to present videos and podcasts, that sort of thing. So with the videos for instance, like we’ve had the Wallabies Physio – he’s presented on a bunch of different topics including like shoulder, the AC joint, AC joint injuries, hamstring injuries that sort of thing. And also to other people that sort of specialize particular areas whether that in running or attended up with the rehab that sort of stuff. I get those people on board, we record a presentation with them on how they go about you know treating particular conditions and then we get them to present a video. So we try to make it so that people can get access to the experts, that’s basically what we aim to do.

W: It does show how far out of touch I am with physiotherapy when you talked about your specialties I expected you to say you know … calves and knees or something and instead you said martial arts and mountain biking. It just never occurred to me that the specialization would be in the injuries that commonly occur or the problems that commonly occur from those activities – that’s interesting way of putting it.

D: Yeah, definitely. And because I mean like all physios I treated a bit of with everything you know but you have sort of patient populations that come in and you know I treated a lot swimmers for a while, I was working out with some swimming clubc. So your tendency yeah once you see a few in there a further friends, you tend to see a whole lot more of them for different things so pretty soon you want to learn more about that area and often without even realizing over that initial plan you get to be more specialized in different areas and but yeah which is fun too you know specially if you are treating an area that you like, like mountain biking and martial arts so it was always fun to treat a population that you enjoy.

W: You’re listening to Health Professional Radio with Wayne Bucklar. My guest in conversation today is David Pope, the director of Clinical Edge – a firm we could describe as a physiotherapy education I guess or education for physiotherapists to be more correct. David in spreading your word from face to face training to online training, what have you found to be the big issues?

D: Yeah, good question. I think initially it was getting people to understand that you could get that online education was as valuable and low cost as face to face education. So people yeah physiotherapists are a pretty traditional bunch and you know traditionally when you get educated, you go to union and you get short courses over a weekend and then you know that’s pretty much how you get educated so sort of yeah at getting that across to people that there is an easier way to get education and that it is just as good and for a lot of topics you know that might be around on how to assess and how to treat and yeah how to use your exercise, that sort of thing – the internet or watching a video is just as good as face to face you know lesson. There are areas obviously lend themselves more specifically where you’ve got hands on skills and you might have to learn how to move someone’s joints in the neck or around that sort of stuff that are more suited to face to face but for a lot of it, is really suited to either audio or video that sort of stuff. So I think probably just getting the awareness that is a great way to get education out there is probably initially was our biggest challenge but I think that’s yeah people are really taking on board now how easy it is to get educated so that has been good.

W: Yeah it’s one of those phenomena I describe sometimes the health industry is being the last great cottage industry because for years, it is really a large number of individual practitioners running their own kind of micro businesses that come together to form a system and it’s difficult to get reform in those organizations and difficult to get change in those organizations because there are so many individual players who see their practices being their domain and they’re right to do it that way. And that’s why I call it the last great cottage industry. But it is interesting that while change is slow one of the things that the health professionals seems to be embracing dramatically is information technology and particularly internet technology to link together stuff. Have you found that doesn’t increasing, not preference perhaps but acceptance, of internet communication as a tool?

D: Yeah, definitely. I think especially over the last few years it’s really taken off. I think get more people better evolved in social media or even that you know status spread the world about whether it’s on Twitter or Facebook that sort of stuff about different resources that come across that are online. And yeah I think definitely there’s a lot more acceptance out there and we’ve been building towards we’re running our first virtual conferences. So we’re actually getting experts from all over the world, so we’ve got one happening on September on shoulder pain. We’ve got experts from Belgium, from the UK and from all over the world presenting for our shoulder conference that we’re running virtually. So we’ve yeah got lots of excitement, there lots of people really can be on board, that I think it’s been nice to say that yeah people are progressing getting used to the ITA and happy to come on board. And yeah so that’s been good and yeah coming back to your point to about the cottage industry to I think definitely that’s been traditionally in health. People have been feeling are there in competition with other people or other practitioners or whatever but I think I’ve noticed too over the last few years there has been more of a people feel like they’re more of a combined effort where they’re happier to share their sort of knowledge with other practitioners and try to build the whole yeah knowledge base within the health industry and I think that’s been really nice to see as well over the last few years particularly.

W: Now if you just joined us, I’ve been in conversation with David Pope the director of Clinical Edge. An online training provider and face to face training provider for physiotherapists. Now David I guess your website is the best way that people get in touch with you?

D: Yeah, definitely. So we’ve got two websites, we’ve got podcast which are all free. So there are the interviews with different all sort of different people and that’s at physioedge.com.au. And then we’ve got our online training which is in the face to face courses, they’re clinicaledge.com.au. So that’s probably the best place to find us on those places. I’m on twitter and I’m @davidkpope and if people are interested I have put together one page cheat sheet for chronic pain. So particularly for your show for listeners if they want to come and download 10 tips on approaching chronic or persistent pain, I put together a page with a download you can get there and that’s at physioedge.com.au/hpr. So yeah, you can just go there if you’re interested have a look of that, if you want to download the 10 tips for chronic pain your listeners are more than welcome to that.

W: Everyone loves a freebie, David.

D: Yeah, definitely.

W: You’ve been listening to Wayne Bucklar on Health Professional Radio. We’ll have a transcript of this interview on our website and also an audio archive of it at www.hpr.fm. My guest this morning David Pope from Clinical Edge. Thank you very much for joining us David.

D: Thanks for having me on the program Wayne.

W: It’s been a pleasure. My name is Wayne Bucklar you’re listening to Health Professional Radio.