Guest: Robin Ferguson
Presenter: Wayne Bucklar
Guest Bio: From a background in communications and data cabling to sales specializing in medical equipment Robin Ferguson built his business First Responder Group Pty Ltd representing other brands as a direct sales consultant. This process allows him to offer customers the best available equipment at the most economical price and builds the market profile of the companies he represent.
Segment overview: In today’s Health Supplier Segment, know more about the First Responder Group Pty Ltd as we are joined by Managing Director Robin Ferguson. They specialize in supplying medical equipment and first responder equipment to industry medical centers, aged care facilities, GPs across Australia and overseas. One of their biggest products and best sellers is the lifepak AED that they supply to building sites. They also supply a lot to aged care facilities with bronchoscopes, Ambu bronchoscope in the hospitals before, and ECG machines, holter monitoring equipment, BP cuffs, evacuation kits, soft packs, oxygen sets.
Health Professional Radio
Wayne Bucklar: You’re listening to Health Professional Radio. My name is Wayne Bucklar and my guest today is Robin Ferguson. Robin is the owner of the First Responder Group Proprietary Limited, and Robin joins us in Australia. Robin welcome to Health Professional Radio.
Robin Ferguson: Thank you Wayne.
W: Now Robin, start off by giving us some idea about what it is you do and where it is you do it.
R: Sure, First Responder Group Proprietary Limited is a business based in Werribee Victoria in Australia and we specialize in supplying medical equipment and first responder equipment to industry medical centers, aged care facilities, to GP’s. We have done some work with supplying equipment for hospitals both here in Australia and overseas but our biggest clients are probably industry based in aged care facilities.
W: So when you say equipment, you’re talking about defibrillators and bronchoscopes and ECG’s machines?
R: Yeah, absolutely. One of our biggest products and our best sellers is the “lifepak AED,” we supply a lot of those to building sites, we supply a lot to aged care facilities. We also have done bronchoscope disposable, Ambu bronchoscope in the hospitals before, and we do ECG machines, we do holter monitoring equipment, BP cuffs, evacuation kits, soft packs, oxygen sets and all those sorts of things.
W: Now I missed the lifepak product. Robert what was its name?
R: It’s called “Lifepak” it’s an AED supply all made by a company called Physio Control, which is the world largest manufacturer of defibrillation products.
W: I see. And these are the ones that you see on the walls of buildings and building sites and stuff for emergency use.
R: Absolutely. They’re very simple devices to use in the event that you need to use it. And so when you’re using it, you’re dealing with somebody who is unconscious and not breathing and every second counts and having a clear head also assist, so having some equipment that steps you through the process, gives you clear instruction and is easy to use is a good step in the right direction.
W: I can certainly see that would be helpful. Now Robin most of our listeners are clinicians, mostly in acute care, doctors, nurses, allied health professionals but we have a growing audience in aged care as well. What would you like them to take away from your chat with us today?
R: I guess the clear message would be that any attempt of resuscitation is a good attempt, certainly in aged care there are some circumstances where it’s perhaps not warranted, but there are plenty of other situations where AEDs will come in handy. You’ve got to consider that you’re not only purchasing this equipment for the health and safety of your client, but there’s a whole range of guests and visitors to various premises that you also have the duty to care of, not only internally to the building but also into your car parks and etc. So having lifesaving equipment like an AED, like evacuation kits and certainly having a good plan together is a good step in the right direction.
W: That sounds like a good message for everyone to take away. You’re listening to Health Professional Radio with Wayne Bucklar and my guest today is Robin Ferguson from the First Responder Group Proprietary Limited. Robin what’s the biggest misconception amongst your clients and customers that drives you nuts and keeps you awake at night?
R: Oh well, there’s not much that really keeps me awake at night. Misconceptions from customers are probably in relation to the equipment, we’ve just been talking about the AED’s. One of the biggest misconceptions of people who come across or I come across is that people find them perhaps a bit onerous on them to have. In other words, I think that if they got them that they’ve then inherited some sort of responsibility that would put them into a situation where if they do use them, that they may be liable for prosecution etc.
R: Which is completely not the case. These devices are programed so that they will only operate in certain conditions. And those conditions are where a person’s life needs to be saved. So any attempt by a lay person is covered by relevant legislation in Australia and overseas.
W: That’s a misconception that with a bit of luck today, we can help dispel a little. Robin how do people get in touch with you?
R: Okay, one of the best ways would be to go to my website which is www.firstresponder.com.au, so that’s F I R S T R E S P O N D E R dot com dot au, or they can contact me direct at any time on 0411 695 403.
W: And now because I’m always getting in trouble for not giving fair warnings about phone numbers and websites. If you missed the website it was www.firstresponder all one word ,F I R S T R E S P O N D E R dot com dot au (www.firstresponder.com.au) or the phone number it’s Australian mobile it’s 0411 695 403. You’ve been listening to Health Professional Radio. If you’ve missed my interview with Robin Ferguson from the First Responder Group, there’s a transcript available on our station website at www.hpr.fm or you can listen to audio on SoundCloud or on YouTube. You’ve been listening to Health Professional Radio with Wayne Bucklar.