Preventative Care Through Habit Change Set to Gain Greater Adoption Nationwide

Jeff Ruby, Founder and CEO of Newtopia, a habit change provider focused on chronic disease prevention, discusses his perspective on why both telehealth and value-based models are set to gain greater adoption in the U.S. 

Jeff Ruby is a health innovator and entrepreneur who is passionate about shifting the focus of health care from sick care to keeping healthy people healthy. As CEO of Newtopia, which he founded in 2008, he is driving the development of hyper-personalized and highly engaging disease-prevention solutions that deliver sustainable habit change and health results in a scalable and affordable manner. Previously, Ruby was co-founder and chief operating officer of Cleveland Clinic Canada, a collaboration between the Cleveland Clinic Foundation and Canyon Ranch, and Canada’s leading destination for preventive health and lifestyle management; co-founder and chief operating officer of Life Screening Centres Inc., a cancer screening and prevention company; and co-founder and head of operations of Genetic Diagnostics Inc., an early stage biotechnology company commercializing a new genetic diagnostic testing platform. Ruby holds a joint Juris Doctor and Master of Business Administration from York University’s Osgoode Hall Law School and Schulich School of Business in Toronto. He received his bachelor’s degree from Western University in London, Ontario.

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