TherapeuticsMD, Inc. – IMVEXXY® Long May She Reign Campaign

Dawn Halkuff, Chief Commercial Officer of TherapeuticsMD discusses IMVEXXY® (estradiol vaginal inserts) and the new “Long May She Reign” Campaign aimed at women over 50. She is joined by Dr. Rebecca Brightman, Assistant Clinical Professor of Obstetrics, Gynecology, and Reproductive Science at the Icahn School of Medicine at Mount Sinai who discusses painful sex due to menopause. 

Dawn Halkuff has held numerous senior level commercial and marketing positions over 20 years. Most recently, she was Senior Vice President of the Pfizer Consumer Healthcare Wellness Organization and a member of the Consumer Global Leadership Team. Ms. Halkuff was also commercial lead for sales and marketing of the Pfizer Women’s Health Division, focusing on the company’s reinvestment in hormone therapy treatment, including Premarin Vaginal Cream® and oral hot flash treatments. From 2005 to 2010, Ms. Halkuff was Head of Global Innovation at Weight Watchers International, where she created new weight-loss products, services, and solutions for women worldwide. She holds a BA in Psychology from University of Connecticut and an MBA from Pennsylvania State University.

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