Updox CRM : Digital Patient Engagement

CEO of Updox CRM, Michael Morgan discusses why healthcare providers have to offer consumers a choice beyond portals, why a secure SMS text solution better reaches patients where they are – on their mobile phones (without the need for an app), and how providers can stop playing phone tag and better engage patients with HIPAA-compliant texting for appointments, scheduling, treatment and more.

Updox is an industry leader for care coordination and healthcare customer relationship management (CRM) solutions.

With a successful track record in high-growth healthcare technology organizations and helping organizations use technology to transform the way care is delivered, Mike provides data-driven leadership and aggressive growth orientation with deep experience across marketing, product management, business development and operational disciplines.

Prior to Updox, Mike was senior vice president of Marketing for Netsmart, an electronic health record provider, which grew to become the dominant leader in the behavioral health market.

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