LifeScan Teams w/ Mike Golic for New Diabetes Management Campaign

Lisa Rose, SVP & Chief Marketing Officer with LifeScan, a diabetes management company discusses how they have teamed up with former professional football player and popular sports commentator, Mike Golic, to launch “Talking Type You“, a new campaign that not only acknowledges the personal discipline required to manage diabetes but also encourages open conversation about those realities. They will also introduce a new digital one-stop shop that offers wellness programs from experts like Noom, Fitbit, Cecelia Health, and Welldoc, and can be paired with glucose data from Bluetooth ®-connected OneTouch ® meters. 

Lisa Rose

SVP & Chief Marketing Officer

Lisa is responsible for the LifeScan and OneTouch brands, patient-centered innovation and company expansion. Working cross-functionally and with our partners, Lisa is leading the successful commercialization of digital health platforms and new continuous glucose monitoring technologies. With over 20 years of marketing leadership experience, Lisa has a robust legacy of growing iconic global brands and launching impactful consumer and med-tech products and services. Most recently, Lisa was the Chief Marketing and Innovation Officer for Vyaire Medical responsible for growing the respiratory business with innovative new products and leading the Marketing, Business Development, R&D, Regulatory Affairs and Medical Affairs organizations. Previously, as Divisional Vice President, Head of Global Marketing for Abbott Diagnostics, Lisa led blockbuster global platform and professional services launches, and built market-leading brand reputation. Prior to her tenure with Abbott, Lisa spent 15 years in senior marketing leadership roles across a number of different businesses with Novartis and Procter & Gamble. Lisa started her career in sales and holds her MBA and B.A. from the University of Michigan.