Blooms The Chemist – COVID-19 White Paper – Marketing

Pamela Bishop, Chief Marketing Officer at Blooms The Chemist, Australia’s leading community pharmacy, discusses the recent White Paper detailing its response to the COVID-19 pandemic titled “Lessons Learnt from the Frontline of a Health Emergency” and she also talks about their brand strategy.

Pamela Bishop is a retail business leader with 20 years’ experience in the retail pharmacy industry. She holds the position of Chief Marketing Officer at Blooms The Chemist, where she leads her team to drive a comprehensive marketing and communications plan with a customer centric approach. In her role she is also heavily involved in strategy development for the brand. Pamela believes her purpose is to make a difference. She is an advocate for female empowerment in the workplace and encourages others to reach their full potential. She is passionate about holistic healthcare, Corporate Social Responsibility, and purpose-driven marketing.

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