Rob Graybill, SVP, Strategy & Business Development at Zelis, a healthcare payments and pricing company, discusses new research that shows over a third of households in most income brackets have “delayed or avoided medical care or purchasing of prescriptions” due to rising costs. He talks about the Transparency in Coverage Rule, how consumers can “shop” for healthcare, and how removing the mystery of cost is essential during a time when so many may avoid care due to budget constraints. 

Rob is SVP, Strategy & Business Development, leading strategy development and execution, including identifying strategic partners and programs to advance Zelis’ solutions for health plan and employer clients. He also serves as the executive leader of the company’s SmartShopper business. Rob combines entrepreneurial and start-up experience with more than 20 years in the health insurance and technology industries, including helping grow and scale businesses.Rob has a passion for supporting consumers in finding high-value healthcare.  He previously served as CEO of Compass Healthcare Advisers, a pioneer in rewards-based healthcare transparency, which was acquired by Sapphire Digital, a division of Zelis, in 2014.  Earlier in his career, he held several leadership roles within Blue Cross Blue Shield plans in sales and strategic planning.  He also held various business and technical consulting positions within the healthcare and financial services.Rob holds a BS in Business Management from Bryant University and an MBA from Babson College.

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