Marketing in Health Care

Jennifer Thompson, President of Insight Marketing Group discusses the many aspects of marketing in health care such as how to create and control a medical practice’s digital footprint, the importance of online reviews for physician offices, why it’s important to put patients forward when it comes to marketing, and other marketing tips.

Jennifer Thompson has served as President of Insight Marketing Group since 2006 and helps physicians and private medical practices throughout the U.S. attract and retain patients and rock-star employees. Jennifer has 20+ years of experience in marketing and business development for start-up organizations and as a marketing director for a Fortune 500 company.In 2010 & 2014, Jennifer was elected to the Orange County Board of County Commissioners where she made decisions that impacted over 1.2 million citizens and 60+ million visitors. Jennifer was often recognized for her use of social media and community outreach in her elected role. In 2013, Jennifer’s company helped a client win the Social Madness competition in Central Florida and go on to place 8th nationally.Jennifer is a serial entrepreneur who wakes up every day at 4 am ready to change the world. She hasbeen invited to share her knowledge at multiple MGMA association meetings and conferences, the Florida Bones Conference, the American Academy of Orthopaedic Surgeons and AOA-36 on the topicsof social media, reputation management, and leadership. She is also the co-host of theDrMarketingTips Podcast available on iTunes