In this health supplier segment, pediatric emergency physician and pain specialist, Dr. Amy Baxter discusses the barriers to effective non-opioid pain management. She has given up her practice to focus on devices she has invented to block out pain. She also talks about The Buzzy, which helps block needle pain for children. She is passionate about changing the pain treatment paradigm to include proven technologies like hers – and other non-pharma modalities – for the benefit of physicians, patient, and society as a whole.
Amy Baxter MD FAAP FACEP is founder and CEO of Pain Care Labs, founded in 2006 with the mission to eliminate unnecessary pain. She invented and patented VibraCool® Vibrational Cryotherapy to treat tendinitis and decrease opioid use, and her disruptive Buzzy® device has been used to control needle pain for over 31 million needle procedures. Federally funded for her work in needle pain management, she has published over 20 first author papers and textbook chapters and lectures nationally and internationally on health tech innovation, sedation, procedural pain management, and needle fear and fatigue. A founding member of the Society for Pediatric Sedation, Dr. Baxter reviews for multiple scholarly journals, conferences, and national and international grant boards. She has been named a 2017 Healthcare Transformer, Wall Street Journal “Idea Person”, Most Innovative CEO of the Year by GA Bio, a Top 10 Disruptors in Medical Tech, and “Top Women in Tech to Watch” by Inc.
She is currently developing a wearable VibraCool Low Back pain reliever to accompany VibraCool Knee Pain and VibraCool Elbow Tendinitis Relief, and exploring regenerative implications of thermal and vibratory energy. She is also known for turning down Mark Cuban, Robert Herjavec, and Mr. Wonderful on Shark Tank