RxBenefits – Pharmacy Benefits Optimizer

Mark Campbell, PharmD, Vice President of Clinical Services for RxBenefits, a technology-enabled pharmacy benefits optimizer (PBO), discusses the company’s PBO model and the components behind the model.

Mark is an experienced healthcare executive with a focus in all aspects of the pharmacy benefit management industry. He began his 22-year pharmacy career with a Doctor of Pharmacy degree from the University of Tennessee and a Board-Certified Residency in Geriatrics at the Veteran’s Administration of Memphis. From there, Mark went on to hold numerous positions such as President and CEO of Innoviant Prescription Benefits, Vice President of Prescription Solutions, and President of Health Information Designs. He joined RxBenefits in 2017 where he serves as Vice President of Clinical Solutions.

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